TY  - GEN
AU  - Chunawalla, S.A 
AU  - Sethia, K.C 
TI  - Foundations of advertising : : theory & practice 
SN  - 9788184882001 
U1  - 659.1  
PY  - 2015///.
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Advertising marketing
KW  - Market Segmentation
KW  - Advertising business
N1  - It includes name and subject index
ER  -