TY  - GEN
AU  - Kumar, Niraj 
AU  - Tripathi, Paras 
TI  - Brand management (text & cases ) 
SN  - 9789352028474 
U1  - 658.827  
PY  - 2015///.
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Managing brand
KW  - Brand power
KW  - Brand extension
N1  - It includes brand glossary
ER  -