TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane
TI  - Marketing management
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///.
CY  - Manipal : 
PB  - Pearson, 
KW  - Marketing management
KW  - Capturing marketing
KW  - Building strong brands
KW  - Creating value
N1  - “It Includes and index”
ER  -