TY  - GEN
AU  - Schiffman, Leon G 
AU  - Wisenblit, Joseph 
AU  - Kumar, Ramesh S 
TI  - Consumer behavior 
SN  - 9789332555099
U1  - 658.834 2 
PY  - 2016///.
CY  - New Delhi
PB  - Pearson Publication, 
KW  - Consumer behavior
KW  - Technology
KW  - Segmentation
KW  - Consumer motivation
N1  -  It Includes glossary and index
ER  -