TY  - GEN
AU  - Gupta, A
TI  - Principles of advertising : : concepts and theories
SN  - 9789350532034
U1  - 659.1 
PY  - 2014///
CY  - New Delhi : 
PB  - Cyber Tech Publications, 
KW  - Advertising
KW  - International advertising
KW  - Advertising management
N1  - It Includes bibliographical references  and index
ER  -