TY  - GEN
AU  - Zeithaml, Valarie A
AU  - Gremler, Dwayne D
AU  - Bitner, Mary Jo
AU  - Pandit, Ajay 
TI  - Services marketing : : integrating customer focus across the firm
SN  - 9781259026812
U1  - 658.8  
PY  - 2013///
CY  - New York : 
PB  - Mcgraw Hill Education, 
N1  - It Includes bibliographical references appendix and index
ER  -