TY  - GEN
AU  - Jayappa, M
AU  - Iqbal, Mohammed Suhail 
AU  - Chandnani, Mansi 
TI  - Business marketing
SN  - 9789352620388
U1  - 658.8  
PY  - 2016///
CY  - New Delhi
PB  - Himalaya Publishing house, 
KW  - Business marketing
KW  - Organisational buying
KW  - Buyer-seller  relation
KW  - E-commerce
KW  - Marketing research
KW  - Strategic planning
ER  -