TY  - GEN
AU  - Gadhavi, S.R 
TI  - Service marketing : : current perspectives
SN  - 9789350532904
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - Cyber tech Publications, 
KW  - Service marketing
KW  - Marketing planning
KW  - consumer behaviour
KW  - Prising of service
N1  - It Includes bibliographical references
ER  -