TY  - GEN
AU  - Nair, Suja R 
TI  - Consumer behaviour and marketing research: (text with cases)
SN  - 9788152025022
U1  - 658.834 2 
PY  - 2016///
CY  - New Delhi : 
PB  - Himalaya Publishing house, 
KW  - Consumer behaviour
KW  - Marketing research
KW  - Social process
KW  - Ethics
KW  - Online behaviour
KW  - Online consumer
ER  -