TY  - GEN
AU  - Chunawalla, S.A
AU  - Sethia, K.C
TI  - Foundations of advertising : : theory and practice
SN  - 9788184882001
U1  - 659.1 
PY  - 2015///
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Advertising business
KW  - Marketing research
KW  - Electronic media
KW  - Advertising
N1  - It Includes bibliographical index
ER  -