TY  - GEN
AU  - Thakur, K C 
TI  - A textbook on retail advertising
SN  - 9789350531808
U1  - 659.131 4 
PY  - 2014///
CY  - New Delhi : 
PB  - Cyber tech Publications, 
KW  - Retail  advertising
KW  - Strategic management
KW  - Newspaper industry
KW  - Circulation promotion
KW  - Retail advertising
KW  - General advertising
N1  - It Includes bibliographical references and index
ER  -