TY  - GEN
AU  - Kumar, Niraj
AU  - Tripathi, Paras 
TI  - Brand management : : (text & cases )
SN  - 9789352028474
U1  - 658.827  
PY  - 2015///
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Brand power
KW  - Brand communication
KW  - Global Branding
KW  - Brand picture
N1  - It Includes bibliographical cases and glossary
ER  -