TY  - GEN
AU  -  Mytton, Graham
AU  - Dam, Piet Hein Van
TI  - Media audience reserch: : a guide for professionals 
SN  - 9789351506430
U1  - 302.2078 
PY  - 2016///
CY  - New Delhi:  
PB  - Sage publications India pvt.ltd, 
KW  - Audinence research
KW  - Quantitative research
KW  - Adapting media
KW  - Data analysis
N1  - It Includes bibliography, appendix, Glossary, index
ER  -