TY  - GEN
AU  - Powell, Helen 
AU  - Harsy, Jonathan
AU  - Hawkin, Sarah
AU  - Macrury, Iain
TI  - The advertising handbook
SN  - 9780415423113
PY  - 2009///.
CY  - Oxon
PB  - Routledge, 
KW  - Advertising handbook
KW  - Integrated marketing
KW  - Marketing communications
KW  - Advertising regulation
N1  - “It Includes bibliographical reference and index"
ER  -