TY  - GEN
AU  - Roy, Brajanath
TI  - Strategic Marketing Management
SN  - 9788193299999
U1  - 658.8 
PY  - 2017///.
CY  - Bangalore 
PB  - Akshaya Publishers, 
KW  - Strategic marketing
KW  - Management
KW  - Marketing planning
KW  - Customer relationship
N1  - It Includes bibliographical references
ER  -