TY - GEN AU - Chattopadhyay, Rohitashya TI - Understanding India : : cultural influences on Indian television commercials SN - 9788132113928 U1 - 659.1430954 PY - 2014///. CY - London : PB - Sage, KW - India changing KW - Visualizing India KW - India batting N1 - it includes glossary of terms selected bibliography index and about the author ER -