TY - BOOK AU - Bhaskar Reddy C.M. AU - Janardhanam TI - A study to develop models for the assessment off index of marketing performance (IMP) U1 - 658 PY - 2008/// CY - Bangalore: PB - Department of Management, Bangalore University KW - Management N1 - Thesis and Dissertation are not allowed for photocopying, capturing in mobile and camera ER -