TY  - BOOK
AU  - Cuthbertson,Richard
AU  - Furseth,Peder Inge
AU  - Ezell,Stephen J.
ED  - SpringerLink (Online service)
TI  - Innovating in a Service-Driven Economy: Insights, Application, and Practice 
SN  - 9781137409034
AV  - HD28-70 
U1  - 658.4092 23
PY  - 2015///
CY  - London
PB  - Palgrave Macmillan UK, Imprint: Palgrave Macmillan
KW  - Business
KW  - Marketing
KW  - Management
KW  - Leadership
KW  - Industrial management
KW  - International business enterprises
KW  - Economics
KW  - Management science
KW  - Business and Management
KW  - Business Strategy/Leadership
KW  - International Business
KW  - Innovation/Technology Management
KW  - Economics, general
N2  - The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today
UR  - http://dx.doi.org/10.1057/9781137409034
ER  -