TY  - GEN
AU  - Cherunilam, Francis 
TI  - International marketing: text and cases
SN  - 9780817493524
U1  - 658.848 
PY  - 2015///
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Selection
KW  - Strategies
KW  - Pricing
KW  - Promotion
ER  -