TY  - GEN
AU  - Suja R. Nair
TI  - Consumer behavior and marketing research: text with cases
SN  - 9789352025022
U1  - 658.83 
PY  - 2015///
CY  - Mumbai : 
PB  - Himalaya Publishing House, 
KW  - Consumer
KW  - Behaviour
KW  - Research
KW  - Analysis
ER  -