TY  - GEN
AU  - Keskar Anil
AU  - Suresh Abhyankar
TI  - Sales Management and  Personal Selling 
SN  - 9789350974032
U1  - 658.81 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Sales management
KW  - Planning of sales efforts
KW  - Personal selling
KW  - Controlling sales efforts
KW  - Selling process
ER  -