TY - GEN AU - Aagja, Jayesh AU - Ashwini K, Aswathi AU - Jain, Sanjay TI - Consumer Behaviour & Emerging Practices SN - 9789350974476 U1 - 658.834 2 PY - 2013/// CY - Mumbai : PB - Himalaya Publishing House, KW - Rural consumers KW - Internal consumers KW - Consumer perception KW - Neuro markting ER -