TY  - GEN
AU  - Raju J K 
AU  - Hema patil
AU  - Srikanth C
TI  - Marketing managment 	
SN  - 9789350976289
U1  - 658.8 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Integrated marketing
KW  - Advertising
KW  - Marketing
KW  - Segmentation
ER  -