TY  - BOOK
AU  - Donovan,Rob
AU  - Henley,Nadine
TI  - Principles and practice of social marketing: an international perspective 
SN  -  9780521167376 
U1  - 658.8  
PY  - 2010///
CY  - Cambridge ; New York : 
PB  - Cambridge University Press, 
KW  - Marketing
KW  - Social marketing and change
KW  - Principles of marketing
N1  - Includes index
ER  -