TY  - BOOK
AU  - Hoffman, K Douglas
AU  - Bateson, John E G
TI  - Essentials of Services Marketing: Concepts, Strategies and Cases
SN  - 0030288924
U1  - 658.8 
PY  - 2002///
CY  - Bangalore
PB  - Thomson Learning Inc
KW  - Marketing
ER  -