TY  - BOOK
AU  - Lal,Rajiv
AU  - Keller,Kevin lane
TI  - Marketing Management
SN  - 9780070603950
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw Hill
KW  - Commerce
N1  - Includes,Appendix,Glossary and Index
ER  -