TY  - BOOK
AU  - Lilien, Gary L.
AU  - Rangaswamy, Arvind.
TI  - Marketing engineering: computer-assisted marketing analysis and planning
SN  - 0321014170 (pbk.
U1  - 658.8020285 
PY  - 1998///
CY  - Reading, Mass
PB  - Addison-Wesley
KW  - Marketing
KW  - Data processing
KW  - Mathematical models
KW  - Decision making
N1  - Includes bibliographical references (p. [323]-337) and index
ER  -