TY  - BOOK
AU  - Riezebos,H.J.
AU  - Grinten,Jaap van der
TI  - Positioning the brand: an inside-out approach 
SN  - 9780203802489 (e-book : PDF)
PY  - 2012///
CY  - Abingdon, Oxon, New York, N.Y.
PB  - Routledge
KW  - Product management
KW  - Brand name products
KW  - Branding (Marketing)
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [177]-180) and indexes; 1. Introduction -- 2. Corporate identity (step 1) -- 3. Brand architecture (step 2) -- 4. Target group analysis (step 3) -- 5. Competitor  analysis (step 4) -- 6. Choosing a market position (step 5); Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203802489
ER  -