TY  - BOOK
AU  - Piacentini,Maria G.
AU  - Cui,Charles C.
TI  - Multicultural perspectives in customer behaviour
T2  - Key issues in marketing management
SN  - 9780203722411 (e-book : PDF)
PY  - 2012///
CY  - London, New York
PB  - Routledge
KW  - Customer services
KW  - Social aspects
KW  - Intercultural communication
KW  - Electronic books
KW  - lcsh
N1  - This book is a reproduction of the Journal of marketing management, volume 26, issues 11-12--T.p. verso; Includes bibliographical references and index; 1. Introduction / Maria G. Piacentini and Charles C. Cui -- 2. Material man is not an island : coping with cultural fracture / Andrea Davies and James A. Fitchett -- 3. A comparative examination of consumer decision styles in Austria / Rudolf R. Sinkovics, Kannika 'Mink' Leelapanyalert and Mo Yamin -- 4. Do brand names in a foreign language lead to different brand perceptions? / Laura Salciuviene ... [et al.] -- 5. Consuming Bollywood : young Sikhs social comparisons with heroes and heroines in Indian films / Amandeep Takhar ... [et al.] -- 6. Exploring appropriation of global cultural rituals / Julie Tinson and Peter Nuttall -- 7. The interrelationship between desired and undesired selves and consumption : the case of Greek female consumers' experiences / Katerina Karanika and Margaret K. Hogg -- 8. Self-gift giving in China and the UK : collectivist versus individualist orientations / Caroline Tynan ... [et al.] -- 9. Death and disposal : the universal, environmental dilemma / Louise Canning and Isabelle Szmigin -- 10. Researching consumers in multicultural societies : emerging methodological issues / Stephanie Slater and Mirella Yani-de-Soriano; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203722411
ER  -