TY  - BOOK
AU  - Hastings,Gerard
AU  - Domegan,Christine
TI  - Social marketing: from tunes to symphonies 
SN  - 9780203380925 (e-book : PDF)
PY  - 2014///
CY  - London, New York
PB  - Routledge
KW  - Social marketing
KW  - Handbooks, manuals, etc
KW  - Behavior modification
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; ch. 1. If it works for Coca Cola ... -- ch. 2. Social marketing principles -- ch. 3. The shoulders of giants -- ch. 4. Making it happen : the toolbox -- ch. 5. Research and the art of storytelling -- ch. 6. Only connect -- ch. 7. Competitive analysis -- ch. 8. Critical marketing -- ch. 9. Ethical issues -- ch. 10. The big picture : systems social marketing; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203380925
ER  -