TY  - BOOK
AU  - Neves,Marcos Fava
TI  - Demand driven strategic planning
SN  - 9780203722343 (e-book : PDF)
PY  - 2013///
CY  - New York
PB  - Routledge
KW  - Strategic planning
KW  - Marketing
KW  - Planning
KW  - Business networks
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references (p. [165]-173) and index; 1. The company as an integrated network -- 2. Analyzing the company's environment and market (external analysis) -- 3. Analyzing the company and its competition (internal analysis) -- 4. Establishing company objectives -- 5. Strategies to reach the objectives -- 6. Product, service, brand and packaging decisions -- 7. Communication decisions -- 8. Distribution channels decisions -- 9. Sales force decisions -- 10. Price decisions -- 11. Budget and investment analysis -- 12. DDSP management and control; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203722343
ER  -