TY  - BOOK
AU  - Sk�al�en,Per
TI  - Managing service firms: the power of managerial marketing 
T2  - Routledge interpretive marketing research
SN  - 9780203854495 (ebook : PDF)
PY  - 2010///
CY  - New York
PB  - Routledge
KW  - Service industries
KW  - Marketing
KW  - Management
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; Introduction -- Power and marketing -- The bureaucratic organization and the reactive employee -- 'I want to help you' : the power of market and service orientation -- The power/knowledge of service quality and coaching -- The managerial rationality of relationship marketing -- From prescribing marketing practices to studying marketing as practice; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203854495
ER  -