TY  - BOOK
AU  - Pasquier,Martial
AU  - Villeneuve,Jean-Patrick
TI  - Marketing management and communications in the public sector
T2  - Routledge masters in public management
SN  - 9780203144923 (e-book : PDF)
PY  - 2012///
CY  - Abingdon, Oxon
PB  - Routledge
KW  - Government publicity
KW  - Communication in public administration
KW  - Electronic books
KW  - lcsh
N1  - Includes bibliographical references and index; 1. Public management and marketing -- 2. Marketing and public marketing -- 3. Organizations, citizens and customers -- 4. Basic marketing concepts -- 5. Marketing information research -- 6. Marketing strategy -- 7. Marketing instruments -- 8. Public communications : an introduction -- 9. Communications models and strategies -- 10. Communications instruments -- 11. Communication control -- 12. Crisis communication; Also available in print edition
UR  - http://www.tandfebooks.com/isbn/9780203144923
ER  -