TY  - GEN
AU  - Aagja, Jayesh
AU  - Ashwini K. Awasthi
ED  - Jain, Sanjay
TI  - Consumer behaviour & emerging practices
SN  - 9789350974476
U1  - 658.8342 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya publishing House
KW  - Consumer behaviour
KW  - Marketing
KW  - Rural consumers
ER  -