TY  - GEN
AU  - Nair, Suja R
TI  - Consumer behavior and marketing research: text with cases
SN  - 97893520252022
U1  - 658.83 
PY  - 2005///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Marketing research
KW  - Consumer modelling
KW  - Motivation
KW  - Primary data collection
KW  - Research process
N1  - It Includes bibliographical references and index
ER  -