TY  - GEN
AU  - Raju J. K
AU  - Patil, Hema
AU  - Srikanth, C
AU  - D'Souza, Francis
TI  - Marketing managment 
SN  - 9789350976289
U1  - 658.8 
PY  - 2013///
CY  - New Delhi
PB  - Himalaya Publishing House
KW  - Marketing managment
KW  - Consumer behavior
KW  - Product
KW  - Pricing
ER  -