TY  - BOOK
TI  - Marketing in library and information centres
SN  - 9788170007500
U1  - 021.7 
PY  - 2015///
CY  - New Delhi
PB  - Ess Ess Publications
KW  - Marketing in library and information centres
KW  - Marketing research
KW  - Marketing mix
KW  - Communication mix
KW  - Costing and pricing
N1  - It Includes bibliographical references and index
ER  -