TY  - GEN
AU  -  Malhotra, Naresh K
AU  -  Dash, Satyabhusan
TI  - Marketing research : : an applied orientation
SN  - 9789332555693
U1  - 658.83 
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - Research design formulation
KW  - Data collection
KW  - Casual research design experimentation
KW  - Sampling design and procedures
N1  - Includes bibliographical references and index.
ER  -