TY  - GEN
AU  - Kotler, Philip
AU  - Keller, Kevin Lane 
TI  - Marketing management 
SN  - 9789332557185
U1  - 658.8 
PY  - 2016///
CY  - New Delhi
PB  - Pearson Education
KW  - Marketing Insight
KW  - Connecting with customer
KW  - Balding strong brands
KW  - Marketing excellence
N1  - Includes bibliographical references and index.

ER  -