TY  - BOOK
AU  - Nair, Suja R
TI  - Marketing research : : text with cases 
SN  - 9789351428565
U1  - 658.83  
PY  - 2014///
CY  - Mumbai
PB  - Himalaya Publishing House, 
KW  - Marketing research
KW  - Marketing decision
KW  - research design
KW  - Data collection
N1  - It Includes bibliographies and index
ER  -