TY  - BOOK
AU  - Clodfelter,Richard
TI  - Retail buying: from basics to fashion 
SN  - 1609012771 
U1  - 658.72 
PY  - 2013///
CY  - New York
PB  - Bloomsbury Publishing
KW  - Purchasing
KW  - Merchandising
KW  - Motivation customer
KW  - Corporating current trends
N1  - Includes bibliographical references and index
N2  - "This comprehensive text gives readers the skills and savvy needed to become successful buyers in all areas of retail.  With an emphasis on developing a buying strategy, its simple and straightforward approach presents step-by-step instructions for typical buying tasks, such as identifying and understanding potential customers, creating a six-month merchandising plan, and developing sales forecasts.  A vast array of activities, drawn from real-world merchandising examples and incorporating current trends, offers readers the opportunity to apply these skills as they would in a professional environment." -- back cover
ER  -