TY  - GEN
AU  - Bateson, John E G
TI  - Services marketing
SN  - 9788131516478
U1  - 658.8 
PY  - 2011///
CY  - Cengage Learning
PB  - New Delhi
KW  - Service industries
KW  - Tactical services marketing mix
KW  - Implementing successful service
KW  - Service qulity
N1  - It Includes bibliographies and index

ER  -