TY  - GEN
AU  - Gaur, Sanjaya Singh
AU  - Saggere, Sanjay V
TI  - Event marketing and management
SN  - 9788125914495
U1  - 658.8 
PY  - 2003///
CY  -  Noida ; UP :  
PB  - Vikas Publishing House Pvt Ltd,                                
KW  - Event marketing
KW  - Why event
KW  - Strategic marketing planning
KW  - Evaluation of event performance
N1  - Includes bibliographical references and index.
ER  -