TY  - BOOK
AU  - Kotler, Philip 
AU  - Lee, Nancy R
TI  - Social marketing: influencing behaviours for good  
SN  - 9781412956475
U1  - 658.8 
PY  - 2008///
CY  - Los Angeles
PB  - Sage Publications
KW  - Social marketing
KW  - Marketing planning processes
KW  - Marketing environment
KW  - Marketing strategies
N1  - It Includes bibliographies and index
ER  -