TY  - BOOK
AU  - Jha S M
TI  - Services marketing 
SN  - 9789350513309
U1  - 658.8 
PY  - 2013///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Management of services marketing
KW  - Total quality management
KW  - Mutual funds marketing
KW  - Consultancy marketing
N1  - Including index
ER  -