TY  - BOOK
AU  - Cherunilam, Francis
TI  - Industrial marketing: : Text and cases
SN  - 9788184887013
U1  - 658.8 
PY  - 2011///
CY  - Mumbai
PB  - Himalaya publishing house
KW  - Marketing
KW  - Industrial market segmentation
KW  - Service marketing
KW  - Industrial business marketing logistics
ER  -