TY  - BOOK
AU  - Hawkins, Del I
AU  - Motherbaugh, David L
AU  - Mookerjee, Amit
TI  - Consumer behavior: : Building marketing strategy
SN  - 9789351344797
U1  - 658.8342 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India) pvt ltd
KW  - Consumer decision process
KW  - Organization as consumers
KW  - Consumer behavior and marketing regulation
KW  - Consumer behavior and marketing strategy
N1  - Including index
ER  -