TY  - BOOK
AU  - Zeithaml, Vararie A
AU  - Bitner, Mary Jo
AU  - gremler, Dwayne D
TI  - Services Marketing: Integrating Customer focus across the firm
SN  - 9780071263931
U1  - 658.8 ZEI 
PY  - 2009///
CY  - Boston
PB  - McGrawHill
KW  - Marketing
KW  - Service Design
KW  - Performing Service
KW  - Marketing communications
ER  -