TY  - GEN
AU  - Shaika, Javed
TI  - Introduction to mass communication and journalism
SN  - 9789351112136
U1  - 302.23 
PY  - 2014///
CY  - New Delhi
PB  - Random Publications
KW  - Importance of communication
KW  - Advertising
KW  - Television advertisement
KW  - Corporate media
N1  - Includes bibliographical references and index
ER  -