TY  - GEN
AU  - Sherlekar, S. A
AU  - Krishnamoorthy, R
TI  - Marketing management: concept and cases
SN  - 9789350970058
U1  - 658.8 
PY  - 2015///
CY  - Mumbai
PB  - Himalaya Publishing House
KW  - Trends in marketing
KW  - Marketing environment
KW  - Consumer behaviour
KW  - Marketing management
N1  - It Includes bibliographies and index

ER  -